AIDENTIFY
With the increasing availability of AI tools and easily accessible tutorials, alongside a lax attitude toward data collection, people are becoming more vulnerable and unaware of the risks associated with AI-generated content and personal data manipulation. This project aims to raise awareness about these risks, emphasizing the implications for personal data while equipping individuals with the knowledge and tools to identify AI-generated content. By doing so, it seeks to safeguard younger generations and individuals adopting AI tools in their daily lives from falling victim to manipulated content in an era where AI-driven tools are more prevalent than ever.
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DYSON ONTRAC LAUNCH
This was a launch campaign pitch for Dyson OnTrac headphones, targeting a tech-savvy, design-conscious audience. There are many amazing features that comes with the new Ontrac, but we’ve decided to prioritize the personalization aspect. As it’s one of its kind in the market and it would relate more to our target audience.
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UNEXPECTED ERRORS
This book explores an experimental method involving Zbrush, a 3D sculpting software. It will utilize Zbrush not as intended, but as a 2D painting tool to produce a sequence of 3D model faces on a 2D canvas, resulting in captivating visual patterns reminiscent of computer-generated graphics. The design process will involve utilizing the fundamental tools and functions available in the software, along with establishing a structured approach to the visuals through systematic methods.
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ONOMATOPOEIA DESIGN
ONOMATOPOEIA DESIGN is a type-focused exploration that visualizes the auditory texture of the word ‘screech.’ The project investigates how typography can embody sound through form, using a carefully constructed balance of negative space and solid fills. The letterforms were designed to feel sharp, strained, and high-pitched—visually echoing the harshness of the sound itself. By treating type not just as text but as a sensory impression, the final design allows the word ‘screech’ to look the way it sounds—jarring, tense, and impactful, yet compositionally coherent.
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